Tag Archives: Jessica Ennis

Women & Sports: Will The Gloss Wear Off?

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Perri Shakes-Drayton for Nike

With just over two months until London 2012,  it’s been exciting to witness the build up to the games unfold in the media. At the start of the year there was a gorgeous photoshoot and interview with Philip Idowu in ES magazine. In April, The Sunday Telegraph published a  DPS entitled ‘East Side Stories’ profiling the young talent who they predicted would shine at the games including 23-year-old 400M hurdler Perri Shakes-Drayton, 800M runner Marilyn Okoru, 17-year-old weightlifter Zoe Smith and 16-year-old judo player, Hayley Willis. It’s been particularly refreshing to see sport covered in the women’s consumer mag market, a sector that has traditionally ignored women in sport.

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